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Addressing funding issues for Danish mental health NGOs

Nawal Farhat Aguilar (Department of Management Engineering, Technical University of Denmark, Lyngby, Denmark)
Zaza Nadja Lee Hansen (Department of Management Engineering, Technical University of Denmark, Lyngby, Denmark)

Journal of Public Mental Health

ISSN: 1746-5729

Article publication date: 2 May 2018

Issue publication date: 25 June 2018

170

Abstract

Purpose

Research has shown that non-governmental organizations (NGOs) often fail to appreciate that in their market, donors represent clients. Moreover, the unstable income characteristics of NGOs emphasize the importance of conducting market analysis specific to such organizations. The purpose of this paper is to identify key factors that influence fundraising success for mental health NGOs and determine the most advantageous fundraising approach based on a mixed-methods study that encompass a literature review, two surveys and a case study.

Design/methodology/approach

Based on a structured literature review, the most important factors affecting NGO fundraising are unified into a decision-making framework. This framework is tested using a triangulation approach by combining quantitative and qualitative methods. The former based on a general survey and the latter based on a case study.

Findings

The results highlight 15 key factors determining the optimal approach for mental health NGOs when fundraising in Denmark.

Practical implications

The decision-making framework can be used to assess the most advantageous fundraising approach based on a variety of internal and external circumstances.

Originality/value

While private firms develop exhaustive market analyses, NGOs often lack analyses to cope with fluctuating environments and changing customer needs. This paper addresses this gap by identifying key factors that determine an optimal fundraising approach and proposes a novel decision-making framework for practitioners.

Keywords

Citation

Aguilar, N.F. and Hansen, Z.N.L. (2018), "Addressing funding issues for Danish mental health NGOs", Journal of Public Mental Health, Vol. 17 No. 2, pp. 79-89. https://doi.org/10.1108/JPMH-08-2017-0029

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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