Growth factors of the coworking industry: the case of Prague

Abstract

Purpose

The global coworking industry is currently growing at a rapid pace. Similarly, Prague is witnessing an influx of global coworking operators who entered the market since 2018 and are expanding significantly. The purpose of this paper is to investigate enabling factors for this growth.

Design/methodology/approach

After a brief review of coworking and relevant typologies of its various forms, the paper conducts a narrative review of the coworking industry in Prague and its socioeconomic situation. This is subsequently linked in a discussion on growth factors that have facilitated the growth of the coworking industry of Prague.

Findings

With global coworking brands expanding in Prague's coworking industry by primarily targeting corporate teams, they benefit from favorable socioeconomic conditions in Prague as an attractive destination for businesses, which increasingly opt for coworking spaces to reap its positive benefits.

Research limitations/implications

Due to the conceptual approach and specific case of Prague, the discussions lack generalizability.

Practical implications

The paper provides valuable insight into the enabling growth factors that can serve practitioners to better predict and react to potential future developments, as well as provide an additional perspective in evaluating corporate real estate.

Originality/value

The paper contributes to the still underresearched field of coworking by investigating enabling growth factors in a macroeconomic context.

Citation

Mayerhoffer, M. (2020), "Growth factors of the coworking industry: the case of Prague", Journal of Property Investment & Finance, Vol. 38 No. 3, pp. 203-212. https://doi.org/10.1108/JPIF-12-2019-0164