TY - JOUR AB - VL - 24 IS - 4 SN - 1061-0421 DO - 10.1108/JPBM-07-2015-902 UR - https://doi.org/10.1108/JPBM-07-2015-902 AU - PY - 2015 Y1 - 2015/01/01 TI - Executive summary of “Product involvement, price perceptions, and brand loyalty” T2 - Journal of Product & Brand Management PB - Emerald Group Publishing Limited Y2 - 2024/09/25 ER -