TY  - JOUR
AB  - 
VL  - 23
IS  - 4/5
SN  - 1061-0421
DO  - 10.1108/JPBM-07-2014-0674
UR  - https://doi.org/10.1108/JPBM-07-2014-0674
AU  - Cole Graham
PY  - 2014
Y1  - 2014/01/01
TI  - Executive summary of “Perceived fit and deal framing: the moderating effect of perceived fit on sales promotions in line and brand extensions”
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
Y2  - 2024/09/25
ER  -