TY  - JOUR
AB  - 
VL  - 23
IS  - 4/5
SN  - 1061-0421
DO  - 10.1108/JPBM-07-2014-0668
UR  - https://doi.org/10.1108/JPBM-07-2014-0668
AU  - Cole Graham
PY  - 2014
Y1  - 2014/01/01
TI  - Executive summary of “Can vague brand slogans promote desirable consumer responses?”
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/19
ER  -