TY  - JOUR
AB  - 
VL  - 23
IS  - 4/5
SN  - 1061-0421
DO  - 10.1108/JPBM-07-2013-0359
UR  - https://doi.org/10.1108/JPBM-07-2013-0359
AU  - Maman Larraufie Anne-Flore
PY  - 2014
Y1  - 2014/01/01
TI  - Qualitative Consumer&Marketing Research
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 375
EP  - 376
Y2  - 2024/05/14
ER  -