TY  - JOUR
AB  - Purpose– This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted. Design/methodology/approach– The purpose is to explore how different cues impact consumer reactions to prices. Findings– These cues include both cues regarding the price itself (e.g. the level of the discount, how the price is broken into component parts, the starting price in an auction), as well as non-price-related cues (e.g. private labels, brand familiarly, consumer ratings, creativity of an ad). In addition, this special issue includes a review article which provides a comprehensive review of behavioral pricing research. Originality/value– The contributions of seven papers included in this special issue have been highlighted.
VL  - 23
IS  - 6
SN  - 1061-0421
DO  - 10.1108/JPBM-06-2014-0649
UR  - https://doi.org/10.1108/JPBM-06-2014-0649
AU  - Grewal Dhruv
AU  - Roggeveen Anne
AU  - Nordfält Jens
ED  - Dhruv Grewal
ED  - Jens Nordfält
ED  - Anne Roggeveen
PY  - 2014
Y1  - 2014/01/01
TI  - Pricing in the modern world: the role of price-related and non-price related cues
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 397
EP  - 400
Y2  - 2024/04/24
ER  -