TY  - JOUR
AB  - 
VL  - 24
IS  - 1
SN  - 1061-0421
DO  - 10.1108/JPBM-06-2014-0625
UR  - https://doi.org/10.1108/JPBM-06-2014-0625
AU  - Dawn Edmiston
PY  - 2015
Y1  - 2015/01/01
TI  - Strategic Digital Marketing
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 90
EP  - 91
Y2  - 2024/04/19
ER  -