TY  - JOUR
AB  - 
VL  - 28
IS  - 5
SN  - 1061-0421
DO  - 10.1108/JPBM-05-2019-2359
UR  - https://doi.org/10.1108/JPBM-05-2019-2359
AU  - Grappi Silvia
AU  - Zarantonello Lia
AU  - Romani Simona
PY  - 2019
Y1  - 2019/01/01
TI  - Guest editorial
T2  - Journal of Product & Brand Management
PB  - Emerald Publishing Limited
SP  - 573
EP  - 574
Y2  - 2024/04/23
ER  -