TY  - JOUR
AB  - 
VL  - 26
IS  - 4
SN  - 1061-0421
DO  - 10.1108/JPBM-05-2017-1468
UR  - https://doi.org/10.1108/JPBM-05-2017-1468
AU  - Taylor David
AU  - Pentina Iryna
PY  - 2017
Y1  - 2017/01/01
TI  - Guest editorial
T2  - Journal of Product & Brand Management
PB  - Emerald Publishing Limited
SP  - 341
EP  - 341
Y2  - 2024/04/20
ER  -