TY  - JOUR
AB  - Purpose This study aims to enhance the simultaneous utilization of measure in product design by mapping out the possible and potential uses of a measure for both academicians and practitioners.Design/methodology/approach To map out a way for the simultaneous utilization of measure, the authors assessed and portrayed the diverse facets of a four-factor measure for the development of mobile devices by adopting pluralistic techniques through a series of studies and three different study samples.Findings This study provided a solution for enhancing the usability of measure in product management, showing that a measure can be developed using a pluralistic methodology so that the results can be incorporated into the practitioners’ design activities that occur and when the gap between theory and practice is a knowledge production problem.Research limitations/implications The main positioning of this study involves the science-design interface (Simon, 1992) to bridge the important gap between theory and practice by showcasing a measure development for product design as a strategy of intellectual arbitrage (Van De Ven and Johnson, 2006). Relying on the design scientific approach, the authors focused this study on a prescriptive procedure rather than a more rigorous methodological procedure.Practical implications The authors provided product managers with a systematic and synergistic approach to developing a measure and recommended several usages of the developed measure to enhance its simultaneous utilization between academics and practitioners.Originality/value Emphasizing pluralistic methodology in the measure development, the authors recommended the concept of intra-examination. The first-order intra-examination, utilizing Bayesian Networks, makes available the thick descriptions of the measure and supports reasoning under uncertainty. The second-order intra-examination examined nomological networks regarding the pragmatic relationships between the four factors that comprise the measure and other important constructs.
VL  - 26
IS  - 3
SN  - 1061-0421
DO  - 10.1108/JPBM-05-2016-1164
UR  - https://doi.org/10.1108/JPBM-05-2016-1164
AU  - Suh Taewon
AU  - Ford John
AU  - Ryu Young S.
AU  - Kim John H.S.
PY  - 2017
Y1  - 2017/01/01
TI  - Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration
T2  - Journal of Product & Brand Management
PB  - Emerald Publishing Limited
SP  - 312
EP  - 326
Y2  - 2024/04/19
ER  -