Marketing for Entrepreneurs, Second Edition
Geoffrey P. Lantos
(Professor of Business Administration, Marketing Program Director, Stonehill College, North Easton, MA, USA(This book review was edited by Professor Richard Leventhal.))
805
Keywords
Citation
Geoffrey P. Lantos (2014), "Marketing for Entrepreneurs, Second Edition", Journal of Product & Brand Management, Vol. 23 No. 2, pp. 140-143. https://doi.org/10.1108/JPBM-05-2013-0311
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited