TY  - JOUR
AB  - 
VL  - 25
IS  - 3
SN  - 1061-0421
DO  - 10.1108/JPBM-03-2016-1109
UR  - https://doi.org/10.1108/JPBM-03-2016-1109
AU  - Guzman Francisco
AU  - Hakala Ulla
PY  - 2016
Y1  - 2016/01/01
TI  - Editorial
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 221
EP  - 222
Y2  - 2024/04/25
ER  -