TY  - JOUR
AB  - 
VL  - 23
IS  - 7
SN  - 1061-0421
DO  - 10.1108/JPBM-03-2014-0520
UR  - https://doi.org/10.1108/JPBM-03-2014-0520
AU  - Deborah F. DeLong
PY  - 2014
Y1  - 2014/01/01
TI  - Tilt: Shifting Your Strategy from Products to Customers
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 585
EP  - 587
Y2  - 2024/04/25
ER  -