TY  - JOUR
AB  - 
VL  - 23
IS  - 7
SN  - 1061-0421
DO  - 10.1108/JPBM-02-2014-0490
UR  - https://doi.org/10.1108/JPBM-02-2014-0490
AU  - Rebecca Dingus
PY  - 2014
Y1  - 2014/01/01
TI  - Merriam’s Guide to Naming
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 583
EP  - 584
Y2  - 2024/05/11
ER  -