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Merriam’s Guide to Naming

Rebecca Dingus (Central Michigan University, South Point, Ohio, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 11 November 2014



Rebecca Dingus, (2014), "Merriam’s Guide to Naming", Journal of Product & Brand Management, Vol. 23 No. 7, pp. 583-584.



Emerald Group Publishing Limited

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