TY  - JOUR
AB  - 
VL  - 27
IS  - 2
SN  - 1061-0421
DO  - 10.1108/JPBM-01-2018-1721
UR  - https://doi.org/10.1108/JPBM-01-2018-1721
AU  - Guzman Francisco
AU  - Veloutsou Cleopatra
PY  - 2018
Y1  - 2018/01/01
TI  - Editorial
T2  - Journal of Product & Brand Management
PB  - Emerald Publishing Limited
SP  - 101
EP  - 102
Y2  - 2024/04/24
ER  -