Executive summary of “Negative online customer reviews: effects of different responses”

Journal of Product & Brand Management

ISSN: 1061-0421

Publication date: 16 March 2015

Abstract

Citation

(2015), "Executive summary of “Negative online customer reviews: effects of different responses”", Journal of Product & Brand Management, Vol. 24 No. 1. https://doi.org/10.1108/JPBM-01-2015-0791

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Publisher

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Emerald Group Publishing Limited

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