TY  - JOUR
AB  - 
VL  - 24
IS  - 1
SN  - 1061-0421
DO  - 10.1108/JPBM-01-2015-0788
UR  - https://doi.org/10.1108/JPBM-01-2015-0788
AU  - Halliday Sue Vaux
AU  - Brennan David Ross
PY  - 2015
Y1  - 2015/01/01
TI  - Editorial
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
Y2  - 2024/09/20
ER  -