To read this content please select one of the options below:

David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

Sharon Schembri (Department of Marketing, The University of Texas - Pan American, Edinburg, Texas, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 11 November 2014

Downloads

271

Keywords

Citation

Sharon Schembri (2014), "David and Goliath: Underdogs, Misfits, and the Art of Battling Giants", Journal of Product & Brand Management, Vol. 23 No. 7, pp. 581-583. https://doi.org/10.1108/JPBM-01-2014-0479

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

Related articles