TY  - JOUR
AB  - 
VL  - 22
IS  - 5/6
SN  - 1061-0421
DO  - 10.1108/JPBM-01-2013-0246
UR  - https://doi.org/10.1108/JPBM-01-2013-0246
AU  - David Bishop
PY  - 2013
Y1  - 2013/01/01
TI  - Taking Technology to the Market
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
SP  - 426
EP  - 427
Y2  - 2024/04/19
ER  -