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Beyond reciprocal: the role of platforms in diffusing data value across multiple stakeholders

Edward C. Malthouse (Department of Integrated Marketing Communication, Northwestern University, Chicago, Illinois, USA)
Alexander Buoye (Fordham University Schools of Business, New York, New York, USA)
Nathaniel Line (Florida State University, Panama City, Florida, USA)
Dahlia El-Manstrly (Edinburgh College of Art, University of Edinburgh, Edinburgh, UK)
Tarik Dogru (Florida State University, Panama City, Florida, USA)
Jay Kandampully (Department of Consumer Sciences, Ohio State University, Columbus, Ohio, USA)

Journal of Service Management

ISSN: 1757-5818

Article publication date: 19 August 2019

Issue publication date: 4 October 2019

661

Abstract

Purpose

The purpose of this paper is to assess the role of platforms in diffusing data value across multiple stakeholders.

Design/methodology/approach

Seminal theoretical and managerial work has been critically examined in order to justify the need for improving/extending the contemporary understanding of the data value creation process.

Findings

The results suggest that existing frameworks and conceptualizations of reciprocal data value provide incomplete understanding of the role of platforms in data value diffusion.

Research limitations/implications

This paper provides service researchers with a better understanding of the role of platforms in data value diffusion. Future research can develop and validate new frameworks that reflect the proposed extended/improved view of data value creation.

Practical implications

Service and hospitality managers will be able to more effectively manage the role of platforms in data value diffusion. Specifically, this paper proposes that, in order for data to become a source of competitive advantage, there must be a symbiotic relationship among all the stakeholders of the data ecosystem.

Originality/value

The authors discuss how data creates value for different stakeholders in the hospitality industry.

Keywords

Citation

Malthouse, E.C., Buoye, A., Line, N., El-Manstrly, D., Dogru, T. and Kandampully, J. (2019), "Beyond reciprocal: the role of platforms in diffusing data value across multiple stakeholders", Journal of Service Management, Vol. 30 No. 4, pp. 507-518. https://doi.org/10.1108/JOSM-12-2018-0381

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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