TY  - JOUR
AB  - Purpose– The article aims to combine research priorities in the service domain with the emerging topic of service management for the base of the pyramid (BoP). This combination allows us to construct an agenda for service research at the BoP. Design/methodology/approach– The paper uses bibliographic methods for structuring the BoP contributions, and a literature review for the current research priorities in the service domain. Findings– First, the paper highlights the main topics in the emerging BoP debate. Second, the paper constructs a research agenda for service management at the BoP. This agenda can guide service researchers in the selection of feasible empirical fields, support them in finding appropriate research designs, and finally, help them to develop suitable theoretical perspectives. Research limitations/implications– Limitations arise from the literature review and bibliographic methods themselves. Practical implications– Service research on the BoP provides new ideas for practitioners interested in learning about BoP markets, strategies, and entrepreneurial initiatives. Social implications– Understanding the need to explore BoP activities is fundamental to working with a huge segment of society, not only as passive consumers, but also as genuine entrepreneurs capable of creating and managing “inclusive” innovations. Originality/value– The research agenda for future service management offers a relevant source of ideas and guidance for interested researchers to rethink their empirical fields, research approaches, and theoretical perspectives.
VL  - 24
IS  - 5
SN  - 1757-5818
DO  - 10.1108/JOSM-04-2013-0090
UR  - https://doi.org/10.1108/JOSM-04-2013-0090
AU  - Gebauer Heiko
AU  - Reynoso Javier
ED  - Kristina Heinonen, Maria Holmlund, Tore Strandvik
PY  - 2013
Y1  - 2013/01/01
TI  - An agenda for service research at the base of the pyramid
T2  - Journal of Service Management
PB  - Emerald Group Publishing Limited
SP  - 482
EP  - 502
Y2  - 2024/04/24
ER  -