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Multiple levels of “knowing and being known”, their affiliated capital, benefits and challenges

Barbra Natifu (Department of Media and Communication, University of Oslo, Oslo, Norway)

Journal of Organizational Ethnography

ISSN: 2046-6749

Article publication date: 10 October 2016

230

Abstract

Purpose

The purpose of this paper is to investigate the extent to which the position of a former insider with multiple levels of knowing and being known, afforded me benefits and challenges in a complex higher education institution in Uganda. A reflexive autoethnographic account of the author’s research experience is employed as methodology. The study observes various benefits and challenges of this position. These include: firsthand knowledge of institutional culture and informants, leading to multiple levels of access; ability to conduct enriching interviews; and good rapport with informants. The challenges include: complexity of the institution; ethical challenges; power dilemmas; and anonymization of data. Access was noted to be a key benefit and it was experienced at five levels: personal relational networks; informant’s knowledge of a family relation; links to institutional and national networks; the role of media; and situational factors. In accordance with Bourdieu’s (1986) concepts of forms of capital, the study established that four levels of knowing were linked to social, cultural, economic or media capital. The study reveals existence of a link between different levels of knowing and being known and their affiliated forms of capital. It shows that possession of any or a combination of these forms of capital leads to what the study defines as “information access capital.” The study suggests that the different levels of knowing and being known determine the breadth and depth of a researcher’s information access capital. The study implies that power imbued relationships can limit access.

Design/methodology/approach

The paper applies a reflexive autoethnographic methodology where the author uses their personal research experience to make sense of the benefits and challenges of gaining access as a former insider with multiple identity positions. The paper draws from the author’s personal experience (auto) set in an institutional cultural context (ethno), to analyze the research process (graphy) of gaining access of top and middle management informants. First person (auto) accounts of the author’s organizational cultural (ethno) and research process (graphy) experiences and how they link to the benefits and challenges of researching an organization as insider are used as data.

Findings

The study observed various benefits and challenges of the insider position. These include: firsthand knowledge of institutional culture and informants, leading to multiple levels of access; ability to conduct enriching interviews; and good rapport with informants. The challenges include: complexity of the institution; ethical challenges; power dilemmas; and anonymization of data. Access was noted to be a key benefit experienced at five levels: personal networks; informant’s networks; institutional networks; the role of media; and situational factors. The four levels were linked to social, cultural, economic or media capital.

Research limitations/implications

The study is limited to the researcher’s personal experience of the institution. The paper shows the role that social, work, political, media, institutional and national networks and their affiliated forms of capital play in affording insider researchers access. It shows that researchers deficient in these capitals have low-information access capital and face challenges of access. It also shows that although friendship may enable access, if infused with power dynamics, power hinders access. The study shows insider researchers in complex organizations have to continually navigate the insider-outsider continuum and challenges thereof. Practicing relational ethics during and after research is key when conducting organizational insider research.

Practical implications

The paper shows the role that social, work, political, media, institutional and national networks and their affiliated forms of capital play in affording insider researchers access. It shows that researchers deficient in these forms of capital have low-information access capital and face challenges of access. It also shows that although friendship may enable access, if infused with power dynamics, power serves as hindrance to access. The study also shows insider researchers in complex organizations may have to continually navigate the insider-outsider continuum and challenges thereof. Practicing relational ethics during and after research is a key consideration of insider researchers.

Social implications

The paper reveals the challenges of accessing top and middle management in complex, bureaucratic and guarded higher education organizations. It shows that although higher education institutions, by virtue of their research orientated missions, should ideally set the right example for easy access to information at all levels and ranks of the organization. However, the reality of access for an insider research may be far from the ideal due to factors of complexity and previously formed power imbued relationships.

Originality/value

The paper contributes to understanding factors at play when gaining and maintaining research access to top and middle management in a higher education context. In accordance with (Bourdieu’s, 1986) concepts of forms of capital, the paper contributes to understanding the relationship between multiple levels of knowing and their affiliated forms of capital and how these capital forms may facilitate information access. It shows that possession of any capital form increases a researcher’s information access capital. The paper expands Weinreb’s (2006) definition of stranger and insider interviews, by showing multiple ways of “knowing or being known” before and during the study.

Keywords

Acknowledgements

The author would like to appreciate the advice of the two anonymous reviewers and the JOE Editor that helped the author to improve the quality of this paper.

Citation

Natifu, B. (2016), "Multiple levels of “knowing and being known”, their affiliated capital, benefits and challenges", Journal of Organizational Ethnography, Vol. 5 No. 3, pp. 219-234. https://doi.org/10.1108/JOE-09-2015-0022

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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