Processes of value co-creation in networks: an empirical study of local business networks in Denmark
Journal of Organizational Ethnography
ISSN: 2046-6749
Article publication date: 29 October 2020
Issue publication date: 29 July 2021
Abstract
Purpose
There is no agreement in the network literature about how participating in networks is of value. This article aims to explore the underlying dynamics that form and support the process of value co-creation in networks.
Design/methodology/approach
The article draws together symbolic interactionism and organizational ethnography to outline a research approach illustrating how participation in networks becomes valuable. The empirical data were collected through fieldwork over two in two local business networks in Denmark.
Findings
The case study illustrates how participants in local business networks struggle to make participation valuable. The article shows how networks can be considered joint spheres for value co-creation. Three main arguments supporting value in networks stands out from the research: (1) Leadership as a collective achievement supports processes of value co-creation; (2) Develop a shared but dynamic focus and (3) Participation is valuable when supporting participants' daily worklife.
Originality/value
The article builds up a creative analytical framework based on symbolic interactionism making an important contribution about how participants experience value in networks.
Keywords
Acknowledgements
Thank you to the two anonymous reviewers for their invaluable feedback in strengthening this article. The author is grateful to all the participants, who gave valuable contributions to this paper. All names have been changed to protect the identities of participants.
Citation
Rasmussen, M.A. (2021), "Processes of value co-creation in networks: an empirical study of local business networks in Denmark", Journal of Organizational Ethnography, Vol. 10 No. 2, pp. 114-131. https://doi.org/10.1108/JOE-06-2019-0026
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited