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Autoethnography of digital fiction in Japan: a case study

Rebagliati Gabriele (Graduate School of Social Informatics, Aoyama Gakuin Daigaku, Tokyo, Japan)

Journal of Organizational Ethnography

ISSN: 2046-6749

Article publication date: 11 July 2016



The purpose of this paper is to show how autoethnography applied to digital fiction can give us deep insights into collaborative writing through a case study of a Japanese mobile novel platform.


The paper is based on the author’s autoethnographic fieldwork as an ethnographer and a writer, arguing that the autoethnographic method is an effective tool for the understanding of digital fiction.


Through this approach the researcher, could not only reflect on the possibility of autoethnography as a methodology, but he could also enter into the dynamics of how the community of people surrounding a digital novel and his/her author is organized.


Despite the fact that Japan has been a pioneer in the development of mobile novels, almost nothing has been written on the topic in languages other than Japanese. This paper is an invitation for further investigation that could foster comparative studies between the Japanese case and those in other countries.



Gabriele, R. (2016), "Autoethnography of digital fiction in Japan: a case study", Journal of Organizational Ethnography, Vol. 5 No. 2, pp. 139-151.



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