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Developing cross-cultural managerial skills through social media

Charles Wankel (The Peter J. Tobin College of Business, St. John's University, New York, New York, USA)

Journal of Organizational Change Management

ISSN: 0953-4814

Article publication date: 8 February 2016




The purpose of this paper is to familiarize managers with alternative social media applications of cross-cultural training approaches.


This paper provides an overview of the current state of social media-based cross-cultural training and its trajectory.


Social media is increasingly an integral part of contemporary communication. This paper shows how training technologies engaging to the born-digital generation have multiple advantages and unique deployment opportunities for cross-cultural know-how development.


This paper provides a technological reframing of intercultural training that better aligns with the practices of the millennial generation, who are ready to embrace the accoutrements of international business and global networks. Readers will be sensitized to the advantages and disadvantages of new social media for intercultural training and education.



Wankel, C. (2016), "Developing cross-cultural managerial skills through social media", Journal of Organizational Change Management, Vol. 29 No. 1, pp. 116-124.



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