TY - JOUR AB - Purpose Are entrepreneurial opportunities discovered or created? The debate around this question has crucial implications for successful organizational change management in the business world. The present conceptual paper transcends this debate by embedding the concept of the entrepreneurial opportunities within a Luhmannian systems – theoretical framework which accentuates the unique role of organization and change in the age of functional differentiation. The purpose of this paper is to show how the strategic navigation of the borders between function systems such as politics, science, education, religion, art, or, of course, economy leads to the discovery or creation new opportunities for both business and social entrepreneurship.Design/methodology/approach The paper combines Niklas Luhmann’s theory of social differentiation with Kim and Mauborgne’s Blue Ocean Strategy. The key argument is that the alternative regimes of social differentiation, such as segmentation, centralization, stratification, and functional differentiation, create distinct pools of entrepreneurial opportunities to be discovered, created, and exploited by adequate business models. (Business) Organizations, therefore, need to strategically adjust the amount of attention they devote to the different forms of social differentiation. The argument is buttressed with illustrative examples of business models related to the regime of functional differentiation.Findings A paradoxical finding is that the multifunctional business models which explicitly draw on the value creation potential of the most recent form of social differentiation, functional differentiation, remain little known even though they infuse business organizations with a unique capacity of new venture discovery and creation in the modern society.Originality/value Multifunctional business models have so far remained unexplored in entrepreneurship theory and practice. This paper develops a first strategic approach to the discovery or creation of both multifunctional business models and a broader framework of multifunctional organization models. VL - 31 IS - 7 SN - 0953-4814 DO - 10.1108/JOCM-05-2018-0113 UR - https://doi.org/10.1108/JOCM-05-2018-0113 AU - Roth Steffen AU - Valentinov Vladislav AU - Kaivo-oja Jari AU - Dana Léo-Paul PY - 2018 Y1 - 2018/01/01 TI - Multifunctional organisation models: A systems – theoretical framework for new venture discovery and creation T2 - Journal of Organizational Change Management PB - Emerald Publishing Limited SP - 1383 EP - 1400 Y2 - 2024/04/25 ER -