Risks and strategies in a Brazilian innovation – flexfuel technology
Journal of Manufacturing Technology Management
ISSN: 1741-038X
Article publication date: 1 July 2014
Abstract
Purpose
The purpose of this paper is to analyse the importance of innovation in the industry; factors that condition technological competitiveness at Magneti Marelli Controle Motor; analyse the risks and opportunities involved in the process of diffusion and management of flexfuel technology.
Design/methodology/approach
The methodological approach was qualitative/descriptive case study, supported by the theoretical framework on risk analysis and strategic analysis.
Findings
In a Brazilian market context, new technologies need to make cars more competitive in cost/price terms. Magneti Marelli had an innovative and important role in the development and implementation of this technology. Thus, it achieved a higher share of market and recognition of its entrepreneurial character.
Originality/value
There are few academic papers that relate the topics risk, strategy and Innovation. Moreover, the paper reports a successful case of Brazilian innovation in the global automotive industry.
Keywords
Citation
Lotti Oliva, F., Cecília Sobral, M., Damasceno, F., Janny Teixeira, H., Cláudio de Hildebrand e Grisi, C., Américo Fischmann, A. and Aparecido dos Santos, S. (2014), "Risks and strategies in a Brazilian innovation – flexfuel technology", Journal of Manufacturing Technology Management, Vol. 25 No. 6, pp. 916-930. https://doi.org/10.1108/JMTM-11-2012-0105
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited