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“A conceptual four-stage maturity model of a firm's green manufacturing technology alternatives and performance measures”

Ganesh Prasad Shukla (SJMSOM, IIT Bombay, Mumbai, India)
Gajendra K. Adil (SJMSOM, IIT Bombay, Mumbai, India)

Journal of Manufacturing Technology Management

ISSN: 1741-038X

Article publication date: 29 April 2021

Issue publication date: 12 October 2021

735

Abstract

Purpose

This paper develops a contingency based model to understand how green technologies and green manufacturing performance measures evolve with the green manufacturing maturity levels of the firms.

Design/methodology/approach

A conceptual research model is developed by synthesizing extant literature. An illustrative case study of a paint manufacturing company is conducted, analyzing its five key green initiatives, which it has undertaken to demonstrate the research model. The primary means of data collection was interviews and document analysis.

Findings

It was observed that for all the five green initiatives, the choice of green technologies and the use of green manufacturing performance measures corroborate with the proposed research model. Further, the initial green manufacturing effort was motivated to comply with regulations, which subsequently shifted to gain strategic advantage, such as cost reduction and visibility.

Research limitations/implications

The proposed model was applied only to an Indian paint manufacturing company with their five key green initiatives, which potentially limits the generalizability of the findings to other industries and/or geographies.

Practical implications

The findings would aid practitioners in understanding both selection of green technology and the use of green manufacturing performance measures, based on a firm's maturity stage.

Originality/value

This study conducts a much-needed research on the evolution of green technology alternatives and green manufacturing performance measures for firms according to the four-stage maturity model derived from the natural resourced-based view.

Keywords

Acknowledgements

The authors are grateful to the case company's respondents for their involvement, feedback and time to facilitate this study. They are also thankful to anonymous reviewers for their insightful comments, which have significantly enhanced the paper's quality.

Citation

Shukla, G.P. and Adil, G.K. (2021), "“A conceptual four-stage maturity model of a firm's green manufacturing technology alternatives and performance measures”", Journal of Manufacturing Technology Management, Vol. 32 No. 7, pp. 1444-1465. https://doi.org/10.1108/JMTM-09-2020-0368

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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