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A stage-oriented model (SOM) for e-commerce adoption: a study of Saudi Arabian organisations

Sabah Abdullah Al-Somali (Department of Management Information Systems, King AbdulAziz University, Jeddah, Saudi Arabia)
Roya Gholami (Operations and Information Management Group, Aston University, Birmingham, UK)
Ben Clegg (Information and Operations Management Group, Aston University, Birmingham, UK)

Journal of Manufacturing Technology Management

ISSN: 1741-038X

Article publication date: 2 February 2015




The purpose of this paper is to construct a new e-commerce innovation and adoption model that takes into account various stages of e-commerce adoption (interactive, non-interactive and stabilised) and covers technological, organisational and environmental factors. This was tested using data collected from manufacturing and service companies in Saudi Arabia (SA) to reveal inhibitors and catalysts for e-commerce adoption.


This study uses new data from surveys from 202 companies and then uses exploratory factor analysis and structural equation modelling for analyses.


This study shows that the new stage-oriented model (SOM) is valid and can reveal specific detailed nuances of e-commerce adoption within a particular setting. Surprising results show that SA is not so very different to developed western countries in respect to e-commerce adoption. However there are some important differences which are discussed in detail.

Research limitations/implications

A new SOM for e-commerce adoption is provided which may be used by other IS adoption researchers.

Practical implications

Managers responsible for the adoption of e-commerce in SA, the Middle East and beyond can learn from these findings to speed up adoption rates and make e-commerce more effective.

Social implications

This work may help spread e-commerce use throughout SA, the Middle East and to other developing nations.


The results add to the extremely limited number of empirical studies that has been conducted to investigate e-commerce adoption in the context of Arabic countries.



Al-Somali, S.A., Gholami, R. and Clegg, B. (2015), "A stage-oriented model (SOM) for e-commerce adoption: a study of Saudi Arabian organisations", Journal of Manufacturing Technology Management, Vol. 26 No. 1, pp. 2-35.



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Copyright © 2015, Emerald Group Publishing Limited

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