K Bistro: a restaurant chooses the future

Abstract

Purpose

This paper aims to study K Bistro and its future in Marion, Indiana. K Bistro is a new restaurant that opened in the spring of 2012. The owner, Chef David Kay, has extensive culinary experience. Originally from Marion, Indiana, he has served as head chef for Marriott and Hilton hotels across the country.

Design/methodology/approach

Chef Kay recognized that there was a need for an upscale eatery in his hometown, and his passion for combining French cooking techniques with traditional Midwest cuisine has allowed him to introduce a new style of food to the area.

Findings

While Marion has several fast food restaurants, it is typical for families to drive to neighboring cities when they want a nice meal to celebrate a special occasion. Chef Kay hopes to change this trend by offering a more convenient option to the Marion community.

Originality/value

This is an original case study.

Citation

Hahn, L., Swierenga, M., Millage, P., Miller, A. and Streets, T. (2014), "K Bistro: a restaurant chooses the future", Journal of Management History, Vol. 20 No. 4, pp. 368-386. https://doi.org/10.1108/JMH-01-2013-0010