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Mediating role of green culture and green commitment in implementing employee ecological behaviour

Juhari Noor Faezah (Faculty of Business and Economics, Universiti Malaya, Kuala Lumpur, Malaysia)
M.Y. Yusliza (Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, Terengganu, Malaysia)
T. Ramayah (School of Management, Universiti Sains Malaysia, Minden, Malaysia) (Department of Information Technology and Management, Daffodil International University, Dhaka, Bangladesh) (University Center for Research and Development (UCRD), Chandigarh University, Chandigarh, India) (The University of Jordan, Amman, Jordan)
Adriano Alves Teixeira (Business School, Federal University of Mato Grosso do Sul, Três Lagoas, Brazil)
Abdur Rachman Alkaf (Indonesian Air Force Headquarters, East Jakarta City, Indonesia)

Journal of Management Development

ISSN: 0262-1711

Article publication date: 6 February 2024




The present work investigated the effect of corporate social responsibility and top management support on employee ecological behaviour (EEB) with the mediating role of green culture and green commitment. Social identity theory (SIT) was used to describe the association between green culture, green commitment and EEB. Further, a conceptual model that summarises the interaction between perceived corporate social responsibility, top management support, green commitment, green culture and the adoption of ecological behaviour was developed.


The paper opted for a quantitative design using convenience sampling by collecting the data through a structured questionnaire gathered from 308 academics working in five Malaysian higher education institutions.


Corporate social responsibility and top management support positively influence green culture and commitment. Moreover, green commitment positively influenced EEB and fully mediated the relationship between corporate social responsibility and EEB and between top management support and EEB.

Research limitations/implications

The academic staff of universities was the target population of this research. Nevertheless, universities have a diverse population with complex activities that can affect the implementation of a sustainable workplace within the campus. Future research should also examine non-academic staff, including administrative, technical and operational staff, due to different employees' perceptions.


As far as the authors know, this is the first study to assign the mediator role to green culture in a relationship between top management support and EEB amongst academic staff in the Malaysian context. Future research should consider other intervening variables that influence adopting ecological behaviour.



This work was supported by the Fundamental Research Grant Scheme (FRGS) from the Ministry of Higher Education, Malaysia (FRGS/1/2019/SS03/UMT/02/3).

Since submission of this article, the following author has updated his affiliation: Adriano Alves Teixeira is at the Production Engineering Department, São Paulo State University, Bauru-SP, Brazil.


Noor Faezah, J., Yusliza, M.Y., Ramayah, T., Teixeira, A.A. and Alkaf, A.R. (2024), "Mediating role of green culture and green commitment in implementing employee ecological behaviour", Journal of Management Development, Vol. ahead-of-print No. ahead-of-print.



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