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Identification and prioritization of corporate sustainability practices using analytical hierarchy process

Praveen Goyal (Department of Management Studies, Indian Institute of Technology - Rourkee, Rourkee, India)
Zillur Rahman (Department of Management Studies, Indian Institute of Technology - Rourkee, Rourkee, India)
Absar Ahmad Kazmi (Department of Civil Engineering, Indian Institute of Technology - Rourkee, Rourkee, India)

Journal of Modelling in Management

ISSN: 1746-5664

Article publication date: 16 March 2015

1751

Abstract

Purpose

The purpose of this paper is to identify and prioritize the corporate sustainability practices to improve the corporate sustainability performance in the manufacturing sector. Further, these practices are being prioritized to find out the essential practices to ensure logical allocation of limited resources.

Design/methodology/approach

It examines the corporate sustainability practices which have been shortlisted from both the literature review and experts judgment. Then, analytic hierarchy process has been used to assess the identified 12 practices of corporate sustainability and to find their priorities for improvement of the corporate sustainability performance.

Findings

Based on the hierarchical model developed in this study, the analysis reveals market value, environment management and strategy, research and development, pollution prevention, corporate governance and investor responsibility, which have been found to be the most important practices in improving the corporate sustainability performance.

Practical implications

The findings of the study would be useful to the practitioners in the proper allocation of scarce resources to optimize the corporate sustainability performance of firms, especially the manufacturing entities.

Originality/value

It is a fact that multi-faceted nature of corporate sustainability includes both subjective and objective dimensions. Therefore, prioritization of corporate sustainability at the factor level is one of the important contributions to the literature that has been addressed in the present study. The results of this paper may be generalized to the other sectors.

Keywords

Citation

Goyal, P., Rahman, Z. and Kazmi, A.A. (2015), "Identification and prioritization of corporate sustainability practices using analytical hierarchy process", Journal of Modelling in Management, Vol. 10 No. 1, pp. 23-49. https://doi.org/10.1108/JM2-09-2012-0030

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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