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Modeling the hierarchical structure of secondhand clothing buying behavior antecedents of millennials

Maria Esther Medalla (Department of Foods, Garments and Cosmetology Technology, Cebu Technological University, Cebu City, Philippines)
Kafferine Yamagishi (Department of Tourism Management, Cebu Technological University, Cebu City, Philippines)
Ann Myril Tiu (Department of Foods, Garments and Cosmetology Technology, Cebu Technological University, Cebu City, Philippines, and Institute of Food Science, Innovation and Technopreneurship, Cebu Technological University, Cebu City, Philippines)
Reciel Ann Tanaid (Department of Foods, Garments and Cosmetology Technology, Cebu Technological University, Cebu City, Philippines, and Institute of Food Science, Innovation and Technopreneurship, Cebu Technological University, Cebu City, Philippines)
Dharyll Prince Mariscal Abellana (Department of Computer Science, University of the Philippines Cebu, Cebu City, Philippines and Department of Industrial Engineering, Cebu Technological University, Cebu City, Philippines)
Shirley Ann Caballes (Department of Industrial Engineering, Cebu Technological University, Cebu City, Philippines)
Eula Margareth Jabilles (Department of Industrial Engineering, Cebu Technological University, Cebu City, Philippines)
Celbert Himang (Graduate School, Cebu Technological University, Cebu City, Philippines)
Miriam Bongo (Department of Industrial Engineering, Cebu Technological University, Cebu City, Philippines)
Lanndon Ocampo (Department of Industrial Engineering, Cebu Technological University, Cebu City, Philippines)

Journal of Modelling in Management

ISSN: 1746-5664

Article publication date: 27 June 2020

Issue publication date: 13 November 2020

2130

Abstract

Purpose

Due to the growing dominance of the millennials in the secondhand clothing (SHC) market, it is crucial to understand the dynamics of their SHC buying behavior. Despite such significance, it has yet to be explored in the current literature. To address such a gap, this paper aims to explore the antecedents of the SHC buying behavior of millennials.

Design/methodology/approach

A purposive survey is conducted to establish relationships between the antecedents. As such, the interrelationships of the antecedents are modeled using the interpretative structural modeling (ISM) approach.

Findings

Results reveal that SHC antecedents exhibit several characteristics depending upon their characterization of being driving, dependence, linkage and autonomous variables.

Originality/value

This work pioneers the identification of SHC buying behavior antecedents specifically for the millennial market, as well as in the provision of a holistic analysis of the complex contextual relationships of these antecedents. The findings of this work provide insights that are crucial to the extant literature in developing theoretical frameworks and paradigms that help in understanding the dynamics of the SHC buying behavior. Moreover, such results are beneficial to marketing managers and practitioners in innovating their strategies to capture the millennial market better.

Keywords

Citation

Medalla, M.E., Yamagishi, K., Tiu, A.M., Tanaid, R.A., Abellana, D.P.M., Caballes, S.A., Jabilles, E.M., Himang, C., Bongo, M. and Ocampo, L. (2020), "Modeling the hierarchical structure of secondhand clothing buying behavior antecedents of millennials", Journal of Modelling in Management, Vol. 15 No. 4, pp. 1679-1708. https://doi.org/10.1108/JM2-08-2019-0207

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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