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The holographic service innovation in technological context: A narrative synthesis review

Seyed Mohammad Sadegh Khaksar (Department of Management and Marketing, La Trobe Business School, La Trobe University, Australia)
Rajiv Khosla (Department of Management and Marketing, La Trobe Business School, La Trobe University, Australia)
Mei-Tai Chu (Department of Management and Marketing, La Trobe Business School, La Trobe University, Australia)
Fatemeh S. Shahmehr (Faculty of Entrepreneurship, University of Tehran, Tehran, Iran)

Journal of Modelling in Management

ISSN: 1746-5664

Publication date: 9 May 2016

Abstract

Purpose

The purpose of this paper is to propose a new approach that enables service innovation models to incorporate a holographic perspective into their innovation-centric business models. The essence of the holographic approach to service innovation might provide us with an innovative organization that is enclosed in its components; a knowledge-centric approach that adapts each person as a vital component of a whole; and the ability of value co-creation by each part of the organization in ways that benefit the organization as a whole.

Design/methodology/approach

This paper uses a narrative synthesis framework combining existing literature (by textual narrative technique) with expert opinion, based on search of Science-Direct and ProQuest academic databases.

Findings

A total of 114 top-cited and high relevant references were deeply reviewed. Nine principle dimensions were evolved from the final review to construct a comprehensive definition of service innovation. Then, the narrative synthesis helped us to bring forward a new approach to service innovation and applied it in the form of a conceptual model, as the literature was previously established on certain approaches. In the final stage, a comprehensive model of service innovation was designed to introduce the holographic approach to the existing literature.

Research limitations/implications

This paper reviewed top-cited and high relevant references published in English that were indexed in Science-Direct and ProQuest. The authors did not search any grey literature and other language publications, and hand-search any journals.

Practical implications

This research highlights how managers must consider service innovation as a whole.

Originality/value

This is the first critical review published in the peer-reviewed literature that explores the principle dimensions of service innovation and provide a new approach to the literature.

Keywords

  • Service innovation
  • Value co-creation
  • Holographic approach
  • Technological context

Citation

Khaksar, S.M.S., Khosla, R., Chu, M.-T. and Shahmehr, F.S. (2016), "The holographic service innovation in technological context: A narrative synthesis review", Journal of Modelling in Management, Vol. 11 No. 2, pp. 463-487. https://doi.org/10.1108/JM2-08-2014-0064

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Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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