How to get more with less? Scarce resources and high social ambition: effectuation as KM tool in social entrepreneurial projects

Abstract

Purpose

This paper aims to integrate research on KM with the effectuation approach. This paper will add to the understanding of effectuation as a KM tool in the context of social entrepreneurial networks. Although researchers agree that the lack of resources is a structural point for the context of social entrepreneurship and that knowledge is crucial in social entrepreneurship, only few studies deal with trying to understand how resources and knowledge are obtained, transformed and managed. An effectual approach seems to be particularly appropriate to work on this subject.

Design/methodology/approach

A literature review leads to a theoretical model that is tested in a single-case study of a French entrepreneurial project.

Findings

The empirical study not only shows the legitimacy of using an effectual approach but also puts forward three concepts that enable a better understanding of the access to resources and knowledge and their use in the context of social entrepreneurship. This study contributes to the knowledge management literature in identifying the process of gathering and sharing external resources and knowledge through an effectual process led by the entrepreneur and by the network.

Research limitations/implications

The results complement the extant KM literature on the following points: identify the cumulative and absorptive process of knowledge from the network, contributing to the question of KM for growth and corporate entrepreneurship; answer to the claim from Durst and Runar Edvardsson (2012) to develop a greater understanding of knowledge identification, storage and utilization in small businesses; add to the topics of knowledge sharing, knowledge transfer and knowledge creation; and show that stages of creating, identifying, sharing and absorbing knowledge from/with the network are embedded in an effectual approach.

Practical implications

The lack of resources should not lead the entrepreneur to a dead end, but rather invite him/her to better raise following questions: Who can help me to get the missing resource? How could I develop the project without these resources and knowledge? The entrepreneur is invited to search more flexibility in the making of the project, and to seek more support from the network. A second important implication is a guideline that can be followed by business incubators to give better advice and guidance to social entrepreneurs.

Originality/value

The paper links effectuation, KM and social entrepreneurship literatures. The identification of the role of the network in knowledge creation, identification and sharing is valuable for both researchers and practitioners.

Citation

Malsch, F. and Guieu, G. (2019), "How to get more with less? Scarce resources and high social ambition: effectuation as KM tool in social entrepreneurial projects", Journal of Knowledge Management, Vol. 23 No. 10, pp. 1949-1964. https://doi.org/10.1108/JKM-12-2018-0745