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A destination’s personality as a factor in tourists’ environmental knowledge management

Veronica Scuotto (Pole Universitaire Leonard de Vinci, Paris, France and Department of Economics, Management and Institutions, University of Naples Federico II, Naples, Italy)
Deniz Karagöz (Department of Tourism, Anadolu Üniversitesi, Eskisehir, Turkey)
Nicola Farronato (Department of Economics and Statistics “Cognetti de Martiis”, University of Turin, Turin, Italy)
Ilan Alon (Department of Economics and Business Administration, Ariel University, Ariel, Israel and School of Business and Law, University of Agder, Aust Agder, Norway)

Journal of Knowledge Management

ISSN: 1367-3270

Article publication date: 29 February 2024

Issue publication date: 16 May 2024

242

Abstract

Purpose

Environmental knowledge management (EKM) has been studied mainly owing to the increasing awareness of environmental issues. Such issues have generated a warning in the tourism industry that has stimulated a new wave of research on EKM. EKM forges landscape characteristics and so destination image. In turn, EKM sounds affecting tourism destination which calls for destination personality which shows a research context less explored. From a knowledge management perspective, The present research aims to investigate on EKM to understand how it leverages tourists' and destination personality.

Design/methodology/approach

With the intent of exploring EKM, the research uses a quantitative analysis on a sample of 2,222 young Chinese tourists. In this context, EKM is linked with destination’s personality and tourists’ personalities, their satisfaction with the destination and their behavioral intentions.

Findings

By SPSS regression model, EKM and destination personality are positively linked. This positive relationship is also reflected on destination personality and destination satisfaction, behavioral intention.

Originality/value

The authors’ original contribution to the knowledge management literature extends the new wave of research on EKM. The research also proves the need to make a close collaboration between tourists, the local community and marketers. Marketers need to pay more attention to what tourists want to do and see in the place visited. In a nutshell, there is the need of enforcing and promoting EKM.

Keywords

Citation

Scuotto, V., Karagöz, D., Farronato, N. and Alon, I. (2024), "A destination’s personality as a factor in tourists’ environmental knowledge management", Journal of Knowledge Management, Vol. 28 No. 5, pp. 1185-1203. https://doi.org/10.1108/JKM-07-2022-0534

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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