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Social media as a tool of knowledge sharing in academia: an empirical study using valance, instrumentality and expectancy (VIE) approach

Sheshadri Chatterjee (Department of Computer Science and Engineering, Indian Institute of Technology Kharagpur, Kharagpur, India)
Nripendra P. Rana (School of Management, University of Bradford, Bradford, UK)
Yogesh K. Dwivedi (School of Management, Swansea University, Swansea, UK)

Journal of Knowledge Management

ISSN: 1367-3270

Article publication date: 26 September 2020

Issue publication date: 19 November 2020




The purpose of this paper is to understand the factors that determine the knowledge exchange intention and behavioural nature of academics by the help of social media tools in the Indian higher education.


This study has used valance–instrumentality–expectancy (VIE) theory to determine the knowledge exchange behaviour of academics. The study has considered the effects of knowledge contributor (KC) and knowledge seeker (KS) as moderators. The model has been validated by using a survey with 320 usable respondents.


The results highlight that if the stakeholders of higher education institutions feel the deficits of knowledge exchange, they realize importance of knowledge sharing and use social media to increase effect of knowledge exchange. Besides, perceived usefulness impacts on the use of social media for knowledge exchange by the concerned stakeholders. Moreover, it is observed that experience of the use of social media impacts the use of this tool for knowledge exchange.

Research limitations/implications

The use and application of VIE theory have successfully been able to interpret the factors affecting use of social media for knowledge exchange in higher educational institutes. The use of VIE theory has also been able to explain the proposed model better as the model could achieve a high explanative power (87%).

Practical implications

This study has provided meaningful insights to the practitioners and policymakers to realize how the stakeholders of the higher education institutions in India can be motivated to feel the need of sharing of knowledge and how they can use social media with ease for this purpose.


Not much research has been conducted with regard to the usage of social media as a tool for knowledge sharing in higher education sector in India. In that sense, this study is a novel attempt to undertake such research.



Chatterjee, S., Rana, N.P. and Dwivedi, Y.K. (2020), "Social media as a tool of knowledge sharing in academia: an empirical study using valance, instrumentality and expectancy (VIE) approach", Journal of Knowledge Management, Vol. 24 No. 10, pp. 2531-2552.



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