The impact of focus, function, and features of shared knowledge on re-use in emergency management social media

Abstract

Purpose

The purpose of this study is to investigate how organizations use social media such as blogs to share and re-used knowledge during contingencies, disasters, and emergencies. The factors related to the knowledge itself – rather than the media – which lead to more and less re-use (particularly in the fast-paced and uncertain context of emergencies) are not well known.

Design/methodology/approach

Integrating theories of social media, knowledge management and mass communication, the author develops a model of the characteristics of knowledge (focus, function and features), characteristics of knowledge sharers and the user’s needs, which influence the extent to which knowledge is re-used.

Findings

A study of 645 blog posts revealed why some knowledge is re-used in emergencies more than other types of knowledge. Surprisingly, non-event-related knowledge is re-used more often than event-related knowledge, perhaps because users are less certain about how they would re-use non-event knowledge and, thus, are paradoxically more interested in what it might offer. Results also indicate several other factors which impact re-use.

Practical implications

Traditional mechanisms used to evaluate knowledge for reuse such as rank and organizational status are less important than the focus and function of the knowledge itself; they offer practitioners strategies for more efficient knowledge sharing during emergencies and identify opportunities for more effective employment of emergency management social media.

Originality/value

One of the first studies to dig deeper into factors of knowledge shared and re-used during emergencies, this research integrates several theoretical streams to explain why some knowledge is more valuable for re-use. It increases the understanding of knowledge sharing during disasters and offers strategies for development of knowledge systems for future emergencies.

Citation

Yates, D. (2016), "The impact of focus, function, and features of shared knowledge on re-use in emergency management social media", Journal of Knowledge Management, Vol. 20 No. 6, pp. 1318-1332. https://doi.org/10.1108/JKM-04-2016-0177