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Knowledge sharing behavior among academics: Insights from theory of planned behavior, perceived trust and organizational climate

Mosharrof Hosen (Department of Accounting and Finance, UCSI University, Kuala Lumpur, Malaysia)
Samuel Ogbeibu (School of Management, Faculty of Management Law and Social Sciences, University of Bradford, Bradford, UK)
Weng Marc Lim (Sunway University Business School, Sunway University, Sunway City, Malaysia and School of Business, Law and Entrepreneurship, Swinburne University of Technology, Hawthorn, Australia and Faculty of Business, Design and Arts, Swinburne University of Technology Sarawak, Kuching, Malaysia)
Alberto Ferraris (Department of Management, University of Torino, Torino, Italy; Graduate School of Economics and Management, Ural Federal University, Yekaterinburg, Russia and Faculty of Economics and Business, University of Rijeka, Rijeka, Croatia)
Ziaul Haque Munim (Faculty of Technology, Natural and Maritime Sciences, University of South-Eastern Norway, Horten, Norway)
Yee-Lee Chong (Faculty of Business and Finance, Universiti Tunku Abdul Rahman Kampar Campus, Kampar, Malaysia)

Journal of Knowledge Management

ISSN: 1367-3270

Article publication date: 3 November 2022

Issue publication date: 29 June 2023




Extant literature on knowledge sharing in higher education institutions (HEIs) concentrates on non-behavioral perspectives and indicates that academics continue to hoard knowledge despite being given incentives to bolster knowledge sharing behavior (KSB). This study aims to examine KSB among academics from a behavioral perspective through the lenses of the theory of planned behavior, perceived trust and organizational climate.


Self-administered questionnaires were distributed to 12 private universities using the drop-off/pick-up approach, resulting in 405 usable responses, which were analyzed using covariance-based structural equation modeling.


Academics’ salient beliefs – that is, behavioral beliefs, normative beliefs and control beliefs – significantly influence their attitude, subjective norms and perceived behavioral control (PBC). Attitude, subjective norms, PBC, perceived trust and organizational climate directly influence knowledge sharing intention (KSI), whereas attitude, KSI, subjective norms and PBC directly influence KSB. Noteworthily, KSI is a mediator in the relationships between attitude, subjective norms and PBC with KSB.


This study makes a seminal contribution through the novel conceptualization and theoretical generalizability of the theory of planned behavior by which HEIs can reinforce their competitiveness and global position by enhancing KSB among academics using a profound behavioral strategy.



We are sincerely grateful to the editors of Journal of Knowledge Management and anonymous reviewers for their time and learned comments which enhanced the quality of the paper immensely. The usual disclaimer applies.

Funding: This research did not receive any specific grant from funding agencies in the public, commercial or not-for-profit sectors.


Hosen, M., Ogbeibu, S., Lim, W.M., Ferraris, A., Munim, Z.H. and Chong, Y.-L. (2023), "Knowledge sharing behavior among academics: Insights from theory of planned behavior, perceived trust and organizational climate", Journal of Knowledge Management, Vol. 27 No. 6, pp. 1740-1764.



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