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Older adults in virtual communities: understanding the antecedents of knowledge contribution and knowledge seeking through the lens of socioemotional selectivity and social cognitive theories

Junjie Zhou (School of Business, Research Institute for Guangdong-Taiwan Business Cooperation, Shantou University, Shantou, China)
Rajiv Kishore (Lee Business School, University of Nevada, Las Vegas, Nevada, USA)
Meiyun Zuo (School of Information, Renmin University of China, Beijing, China)
Ruochen Liao (College of Business, The University of Texas at Arlington, Arlington, Texas, USA)
Xiao Tang (Johnson College of Business and Economics, University of South Carolina Upstate, Spartanburg, South Carolina, USA)

Journal of Knowledge Management

ISSN: 1367-3270

Article publication date: 11 August 2021

Issue publication date: 8 April 2022

1029

Abstract

Purpose

As older adults are increasingly active in virtual communities (VCs), these platforms for knowledge exchange present opportunities for companies to use elder human capital. The purpose of this study is to understand the antecedent factors that motivate older adults’ knowledge contribution and knowledge seeking (KS) behaviors in VCs.

Design/methodology/approach

Rooted in socio-emotional selectivity and social cognitive theories, this study included five key variables and developed models for older adults’ knowledge contributing (KC)/KS behaviors. This paper tested the hypotheses using data from a sample of 204 older adults in 3 VCs in China.

Findings

The results provide support for most of the hypotheses and show that while other members’ participation (MP) acts as a substitute for meaning in life and attitude toward aging, it acts as a complement for outcome expectations (OE) focused on others and OE focused on oneself in their impacts on KC/KS activities.

Practical implications

The study provides practical insights for developing elder human resources via VCs to avoid knowledge loss.

Originality/value

This study described older adults’ unique characteristics when modeling their information and communication technologies-related behaviors and built two models to explain their KC/KS behaviors. It confirmed that the same factor has different levels of impact on older adults’ KC/KS behaviors in VCs. In addition, it confirmed and reinforced the complementary and substitutive effects of other MP as an environmental factor on these behaviors.

Keywords

Acknowledgements

This work was supported in part by Key Projects of Philosophy and Social Sciences Research of Chinese Ministry of Education (grant number 19JZD021), part by the Guangdong Provincial Science and Technology Research Project (grant number 2019A101002110), and part by STU Scientific Research Initiation Grant STF18011.

Citation

Zhou, J., Kishore, R., Zuo, M., Liao, R. and Tang, X. (2022), "Older adults in virtual communities: understanding the antecedents of knowledge contribution and knowledge seeking through the lens of socioemotional selectivity and social cognitive theories", Journal of Knowledge Management, Vol. 26 No. 4, pp. 972-992. https://doi.org/10.1108/JKM-02-2021-0087

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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