Determinant factors for online cash waqf intention among Muslim millennial generation
Abstract
Purpose
This study aims to examine the factors influencing the intention of Muslim Millennial Generation in Indonesia to donate cash waqf digitally.
Design/methodology/approach
A quantitative approach was employed, surveying 284 Muslim Millennial Generation in Indonesia. The study integrated the Decomposed Theory of Planned Behavior (DTPB) and Technology Acceptance Model (TAM) to investigate the key factors driving the intention to contribute to cash waqf digitally. The researcher analyzed data using Partial Least Squares Structural Equation Modeling (PLS-SEM).
Findings
The findings of this study indicate that all hypotheses related to the variables are supported, including both direct and indirect correlations, except for perceived religiosity. This study confirms that the decision of millennials to donate cash waqf online is influenced by various factors, including their attitudes, the environment they are in, their ability to control their behavior, their perception of the ease and usefulness of technology and the availability of suitable facilities. Knowledge of technology is also a decisive component. Nevertheless, this study yielded intriguing findings that the perceived level of religious devotion does not impact the millennials’ willingness to make online cash waqf donations.
Practical implications
This study’s findings offer valuable insights for waqf institutions, providing a better understanding of Muslim millennials’ characteristics and preferences regarding spending, donations and waqf activities. This understanding can be instrumental in enhancing innovative digital platforms for cash waqf in the digital economy era.
Originality/value
This study uniquely explores the determinants of digital cash waqf donations among Muslim Millennial Generation in Indonesia. Contributions include integrating the DTPB and the TAM for a comprehensive analysis. Cross-disciplinary perspectives from behavioral economics and digital marketing enrich the research. Comparative studies and potential longitudinal analysis enhance depth, providing nuanced insights into the dynamic factors shaping digital donation behavior among Muslim millennials.
Keywords
Acknowledgements
The author expresses the most profound gratitude to the Institute for Research and Community Service Universitas Airlangga for the financial support in conducting this research. The author would like to thank the academic representatives and all respondents for their assistance in completing this research. The authors also record appreciation to Associate Professor Dr Samer Ali Al-shami from the Institute of Technology Management and Entrepreneurship, Universiti Teknikal Malaysia Melaka (UTeM), as Associate Researcher in this study and Corresponding Author of this article. The author also thanks Ms Ega Rusanti, who is part of the research assistant team, for helping to complete the revision of this manuscript.
Citation
Widiastuti, T., Mawardi, I., Samer Ali, A.-S., Atiya, N., Rani, L.N., Robani, A.B. and Al Mustofa, M.U. (2024), "Determinant factors for online cash waqf intention among Muslim millennial generation", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-12-2023-0408
Publisher
:Emerald Publishing Limited
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