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Impact of Islamic religiosity on materialistic values in Turkey

Burcu Ilter (Department of Business Administration, Dokuz Eylul University, İzmir, Turkey)
Gul Bayraktaroglu (Department of Business Administration, Dokuz Eylul University, İzmir, Turkey)
Ilayda Ipek (Department of Business Administration, Dokuz Eylul University, İzmir, Turkey)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 13 November 2017

1571

Abstract

Purpose

The purpose of this study is to test Islamic religiosity scale’s reliability and validity and to evaluate the impact of Islamic religiosity on materialism in Turkey.

Design/methodology/approach

Using a quantitative research method, a self-administered survey was distributed to the students of two faculties – Faculty of Theology and Faculty of Business – of the same university in Izmir, Turkey. In total, 400 questionnaires for each faculty were distributed and a total of 529 completed questionnaires – 326 from the Faculty of Theology and 203 from the Faculty of Business – were returned. Exploratory and confirmatory factor analyses were conducted via SPSS and AMOS.

Findings

Islamic religiosity and materialism have been found to be negatively correlated, supporting the existing literature. However, not all the dimensions of Islamic religiosity (behavioral religiosity, spiritual religiosity and necessity of religion) had this negative effect on materialism (possession-defined success, acquisition centrality and acquisition as the pursuit of happiness). Negative influence of “behavioral religiosity” on all three dimensions of materialism was observed. However, the “spirituality” dimension of religiosity was found to have a positive impact, while the “necessity of religion” had no significant impact on the dimensions of materialism.

Research limitations/implications

A sample consisting of undergraduate students might limit the generalizability of the findings to Turkish Islamic population in general. This study is one of the first attempts to test the Islamic religiosity scale which needs to be further analyzed and developed.

Originality/value

The present study will contribute to the literature by testing an Islamic religiosity scale developed by a Turkish researcher. Besides, this is the only study undertaken on the impact of Islamic religiosity on materialism using an Islamic religiosity scale.

Keywords

Citation

Ilter, B., Bayraktaroglu, G. and Ipek, I. (2017), "Impact of Islamic religiosity on materialistic values in Turkey", Journal of Islamic Marketing, Vol. 8 No. 4, pp. 533-557. https://doi.org/10.1108/JIMA-12-2015-0092

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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