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Is there a market for Istihalah food product in Indonesia? Knowledge, attitude and practices toward Istihalah among student in an Indonesian university

Aadam T. Aris (School of Business, Monash University Malaysia Campus, Selangor, Malaysia)
Wahidu Zzaman (School of Industrial Technology, Food Technology Division, Universiti Sains Malaysia, Penang, Malaysia)
Tajul A. Yang (Food Technology Division, School of Industrial Technology, Universiti Sains Malaysia, Penang, Malaysia)
K.V. Harivaindaran (School of Industrial Technology, Food Technology Division, Universiti Sains Malaysia, Penang, Malaysia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 14 September 2015

602

Abstract

Purpose

This study aims to investigate the awareness of Muslim students regarding Istihalah in their daily life. The study was carried out to investigate attitude and awareness towards Istihalah among Muslim students in Universiti Pertanian Bogor (UPB), Indonesia.

Design/methodology/approach

In total, 456 students were randomly selected from the university. A self-administered questionnaire was handed out to consenting students focusing on attitude and awareness towards Istihalah and eagerness to learn more about Istihalah.

Findings

Results showed that Muslim students lacked information about Istihalah. From the total number of students 86.18 per cent agreed that information and knowledge of Istihalah is scarce. 40.1 per cent believed that Ulamas (Muslim scholars) are a very important source of knowledge regarding Istihalah, and 87.50 per cent are willing to learn more about Istihalah.

Research limitations/implications

The respondents in this study were Muslim students in UPB, Indonesia. The results of this study are only applicable to the specific community. Thus, extrapolation of the results to represent society at large is not possible. The study merely attempts to investigate the prevalence of the concept among students of the university.

Originality/value

This study is formed as a novel study to explore the attitude and awareness towards Istihalah among Muslim students in UPB, Indonesia. Students being representatives of the educated society are important links in creating awareness of the concept of Istihalah at large. This pilot study is the second of its kind, and prior study of Istihalah with regards to community awareness is limited to just one other performed by the same team.

Keywords

Acknowledgements

The authors would like to acknowledge Universiti Sains Malaysia’s APEX Delivering Excellence (DE2012) grant (Grant No. 1,002/PTEKIND/910336).

Citation

Aris, A.T., Zzaman, W., Yang, T.A. and Harivaindaran, K.V. (2015), "Is there a market for Istihalah food product in Indonesia? Knowledge, attitude and practices toward Istihalah among student in an Indonesian university", Journal of Islamic Marketing, Vol. 6 No. 3, pp. 377-387. https://doi.org/10.1108/JIMA-12-2013-0087

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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