Investigation of psychological dimensions of trust on e-loyalty: A case of Saudi Arabia consumers
Abstract
Purpose
The purpose of this paper is to integrate extant literature on psychological dimensions and trust to develop a model of consumer e-loyalty.
Design/methodology/approach
This paper develops four important psychological-based factors impacting consumer trust and e-loyalty: perception-based, experience-based, knowledge-based and attitude.
Findings
The results of this paper propose that perception-based and experience-based factors are the main determinants of consumer trust and e-loyalty in e-retailing. Consumers do consider information practices.
Research limitations/implications
This paper has attempted to shed some light on the psychological antecedents of consumer trust in e-retailing but still missed some important antecedents for example personality. An option for “not applicable” as an answer choice was not provided in the survey instrument. It is hard for a participant to provide accurate information about his/her past experience that happened three months ago in a self-reported method.
Practical implications
From a theoretical perspective, the psychological-based consumer trust decision-making model provides a holistic view of an online consumer’s purchase decision-making process and e-loyalty. From a practical standpoint, the paper identified a number of potentially important psychology determinants of consumers’ trust in a website and empirical evidence concerning the relative impact of each of these determinants on consumers’ trust and e-loyalty.
Originality/value
To date, this is the first research that has been conducted to analyse psychological dimensions of trust in e-retailers and its influence on e-loyalty by using partial least squares in Saudi Arabia e-commerce research.
Keywords
Acknowledgements
This paper received lots of benefits from the comments of the editor and the anonymous reviewers. The author would like to thank the anonymous reviewers, especially the editor, for the valuable comments and necessary suggestions that have helped to give more clarity to this paper.
Citation
Azam, A. (2015), "Investigation of psychological dimensions of trust on e-loyalty: A case of Saudi Arabia consumers", Journal of Islamic Marketing, Vol. 6 No. 2, pp. 224-249. https://doi.org/10.1108/JIMA-12-2013-0083
Publisher
:Emerald Group Publishing Limited
Copyright © 2015, Emerald Group Publishing Limited