To read this content please select one of the options below:

Does market performance mediates the nexus between production performance and financial performance in manufacturing companies?

Hosni Shareif Hussein Shanak (Faculty of Business and Economics, Palestinian Technical University – Kadoorie, Tulkarm, Palestine)
Ahmad Saifalddin Abu-Alhaija (Faculty of Business Studies, Arab Open University – KSA, Dammam, Saudi Arabia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 16 September 2022




Based on recent government reports, the manufacturing industry is considered one of the most important sectors in Palestine. In this sense, this empirical study aims to investigate the influence of production performance on financial and market performances, assess the influence of market performance on financial performance and test the mediating role of market performance on the relationship between production and financial performances.


A convenience sampling method was applied. Accordingly, a set of questionnaires was distributed to 384 managers at Palestinian manufacturing enterprises. Structural equation modelling (SEM) was applied to analyse the collected data.


The study findings unveiled that production performance directly positively has a positive and direct influence on the financial and market performances. Furthermore, the result revealed that financial performance is positively affected by market performance level, whereas market performance has a partial mediation role in the relationship between financial and production performances.

Research limitations/implications

The study designs are restricted to the manufacturing companies. Hence, the empirical results may not generalise to the other industries.

Practical implications

The findings of this study can draw responsible parties and firms’ top management attention in developing countries to the importance of market performance as a key pillar of firm performance.


To the best of authors’ knowledge, most of the prior contemporary studies have been restricted to examine the direct relationship and have not considered the mediating influence of market performance. Besides, this study emphasised the inter-relationships between the firms’ performance dimensions. This study contributes to manufacturing firms’ performance literature by providing further validation of the performance scales from a developing countries “Palestine” with unique business environment because it is under ongoing occupation.



The first author would like to thank the Palestine Technical University – Kadoorie (PTUK) for supporting this research. Furthermore, the second author would like also to thank the Arab Open University for supporting this research.

Conflict of interest: The authors declare that they have no conflict of interest.


Shanak, H.S.H. and Abu-Alhaija, A.S. (2022), "Does market performance mediates the nexus between production performance and financial performance in manufacturing companies?", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print.



Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

Related articles