TY - JOUR AB - Purpose The purpose of this study was to examine the impact of religiosity on luxury brand consumption among Muslim women.Design/methodology/approach A total of 322 women were surveyed. Data was collected in the capital city of Saudi Arabia and assessed using SEM.Findings The findings revealed that religion impacts consumers’ attitudes towards luxury brand consumption. A positive relationship was found between attitude towards luxury and luxury consumption. Also, attitude towards luxury mediated the relation between religiosity and luxury consumption.Originality/value The study’s findings serve to remind the retailers in Islamic countries to keep in mind the importance of religion in consumers’ preferences and selections. VL - 12 IS - 4 SN - 1759-0833 DO - 10.1108/JIMA-11-2016-0091 UR - https://doi.org/10.1108/JIMA-11-2016-0091 AU - Abalkhail Tagreed Saleh PY - 2020 Y1 - 2020/01/01 TI - The impact of religiosity on luxury brand consumption: the case of Saudi consumers T2 - Journal of Islamic Marketing PB - Emerald Publishing Limited SP - 763 EP - 775 Y2 - 2024/03/28 ER -