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From phenomenology to items: a mixed method approach to develop a scale of workplace Islamic da’wah

Hajira Liaqat (Hailey College of Commerce, University of the Punjab, Lahore, Pakistan)
Ishfaq Ahmed (Hailey College of Commerce, University of the Punjab, Lahore, Pakistan and College of Business, University of Buraimi, Al Buraimi, Oman)
Sheikh Usman Yousaf (Hailey College of Commerce, University of the Punjab, Lahore, Pakistan)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 24 June 2024

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Abstract

Purpose

This study aims to develop a Workplace Islamic Da’wah (WID) scale, which measures the extent to which an organization incorporates the sharing of religious teachings at work through words and artifacts. WID is theoretically grounded in religious communication theory and is intended for use in organizational settings.

Design/methodology/approach

A sequential mixed methods approach was used to develop a scale of WID. Qualitative data were organized into constructs and items using transcendental phenomenology. These items were then refined into a multidimensional construct through expert validity, face validity, exploratory factor analysis and confirmatory factor analysis.

Findings

The research findings confirm the validity and reliability of WID as a multidimensional construct, comprising compulsive da’wah, objectics da’wah and impulsive da’wah.

Research limitations/implications

This study provides implications for survey researchers interested in developing a scale using mixed methods and for practitioners who can use these findings to streamline their efforts in planning and implementing an Islamic da’wah-based model.

Originality/value

To the best of the authors’ knowledge, this study is the first of its kind, presenting the operationalization of WID that can be used for future empirical research endeavors in this and related fields.

Keywords

Citation

Liaqat, H., Ahmed, I. and Yousaf, S.U. (2024), "From phenomenology to items: a mixed method approach to develop a scale of workplace Islamic da’wah", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-09-2023-0287

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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