Motivations and benefits of halal food safety certification

Abstract

Purpose

This paper aims to review the motivation and benefits of implementing halal food safety certification (HFSC) from the upstream perspectives. Food safety certification (FSC) has long been a prevailing issue in the field of food safety research. However, there remains a general paucity of research in religion-specific form of FSC, such as the HFSC. At present, the limited existing studies on HFSC focus on the demand side, but studies on the supply side are scarce and largely inconclusive. The review is further scrutinised by addressing the internal and external motivations and benefits of HFSC.

Design/methodology/approach

The explanatory and general review of this paper is based on an extensive literature review in FSC as well as the author’s personal reflections on past research in halal certification.

Findings

The internal motivations concern a firm’s internal processes, people and the available resources, while the external motivations relate to a firm’s external elements such as government intervention and market pressure. A firm can reap the internal benefits, such as improved product quality, or enjoy the external benefits of better marketing and larger market shares.

Originality/value

The paper offers unique acumens and advances of a less-researched side of the halal food chain. It also compiles the conclusions of FSC research that could have a significant bearing on the internal and external impetuses and advantages of HFSC.

Citation

Ab Talib, M.S. (2017), "Motivations and benefits of halal food safety certification", Journal of Islamic Marketing, Vol. 8 No. 4, pp. 605-624. https://doi.org/10.1108/JIMA-08-2015-0063